I can't explain the mass addiction to Instagram, without making it sound vain.
Yes its used as a popularity contest for most, body whoring for (unfortunately) more than a few, artistic escape for many and the rest ( like me) use it as a quick and easy photo blog.
And with moving to a new province on literally the other side of Canada, I find the easiest way to put down these memories ,is in photos. I do this almost daily... And don't see this slowing down any time soon... Especially with rarely having any free time to sit down and type up a full blog ;p